Bybit • Web3
Tags: Spot
To better reflect our vision and ongoing innovation, Bybit Web3 is officially rebranding as Alpha.
Here’s what this change means for you and how it marks the next leap forward in on-chain trading.
Why Alpha?
A major product upgrade
Alpha represents the next generation of Bybit’s on-chain trading experience. We’ve made on-chain asset trading faster, simpler and smarter — allowing CEX users to trade on-chain assets seamlessly with no wallet setup, no gas tokens, and just one click through your Unified Trading Account (UTA).
A vision for better returns
The name, Alpha, embodies our mission to deliver smarter strategies, stronger yields and continuous innovation, empowering you to discover true “alpha” opportunities on-chain.
Future growth
This rebrand is just the beginning. Soon, we’ll roll out liquid-staking yield products, CEX-DeFi arbitrage tools, and enhanced DeFi access — expanding Alpha into a dynamic ecosystem designed to unlock greater value for all users.
What’s new in Alpha
- Seamless on-chain access: Trade directly with your Bybit account (UTA)
- One-click simplicity: No wallet setup or gas tokens required
- Curated on-chain assets: Explore trending, high-potential tokens handpicked by Bybit
- More to come: Yield strategies, arbitrage features, and liquid-staking products
We believe Alpha truly captures our product’s mission — to empower every user to capture on-chain opportunities effortlessly and maximize their returns.
Thank you for your continued trust and support.
Stay tuned — the Alpha era starts now.
Source: Bybit Official Announcement — originally published on Wed, 15 Oct 2025 07:04:16 GMT.
